The R&B Celebrity Beyonce was recently seen filming a commercial for Samsung Electronics (the world’s largest manufacturer of electronics) in New York with with one if its mobile phone devices with earphones. Although Beyonce got us used to see her glamorous with expensive jewels and astonishing outfits but in this lucrative endorsement deal she has a more relaxed, casual look.
In other Celebrity news, though Beyonce Knowles has received three Soul Train Music Award nominations (for Best Female Album, Best Female Single for ‘Irreplaceable’ and the Michael Jackson Award for Best Music Video), yesterday the singer received only the Best R&B soul single, female for “Irreplaceable” award.
UPDATED: Samsung Electronics announced the collaboration of its Ultra Music - SGH-F300 with the R&B Celebrity Beyonce. The campaign will start in April from Europe, that means TV commercials, advertisements, global concert tours and other co-promotional activities. As a bonus Ultra Music mobile users will have Beyonce’s Irreplaceable hit which will come along with the mobile phones.
Samsung is thrilled to be working with Beyonce because we share a lot in common - both have strong passion for music, video and entertainment, and are considered icons in our respective industries. We both aspire to deliver seamless satisfaction, bring music to life.
- Geesung Choi, President of Samsung Electronics' Telecommunication Business, explained -